Ads are a very powerful – and very sophisticated – mind control tool. They WORK! Corporations don’t invest billions unless a hefty return can be counted on. Ads are designed to bypass the brain’s filters (frontal lobes) and zap the emotional centers of your child’s brain, to turn desire into despair, and finally infect you. Pester power is a very precise science. Few things in this world are as chilling as marketeers’ self-assured know-how about the average 3-year-old’s spending power. I have seen the charts they use.
Advertising that targets children is a form of child abuse and family abuse. Perfectly legal and sanctioned child abuse, in Australia. It is an example of ‘free speech’ and ‘free trade’ that is making us all sick. Why is it not prohibited, as it already is in Sweden, Greece, Belgium and a growing number of nations? Here is what happens when people stand up to corporations and stand up for their children: In Quebec, child ads have been illegal for 30 years. This caused an $88 million annual drop in fast-food sales, up to 18 billion less fast-food calories consumed annually, and Quebec has the lowest childhood obesity rate in Canada.
What do you think? Should we follow suit in Australia? UK? USA? New Zealand? South Africa?