Here is my new task chair. First product ever to be ‘Cradle-to-Cradle’ certified. That means it is at least 98% recyclable. As it is, it is built from 38% recycled content. When I am ready to recycle it – in about 148 years – it can be dismantled with a screwdriver in 5 minutes. That it looks good, feels good and is ergonomically brilliant is almost irrelevant.
Stop a moment and imagine: a world with zero rubbish. Zero waste. All stuff is ‘Cradle-to-Cradle’ certified, all stuff is recycled, or broken down for fertilizer. All materials are mined from old stuff. No pollution, no garbage dumps, very few mines. What would life look like then? This is no dream. It has arrived. How quickly do we make the shift? That is up to you and me.